Omidnetcare Social Launch
Built from scratch to 242k+ reach in 90 days.
Client
Omidnetcare
Industry
Healthcare
Service
Social Ads
|
SEO Copywriting
Location
Canada
Live Website
About the Client
Omidnetcare is a healthcare technology company specializing in AI-driven solutions, from managing medical records to innovating diagnostics. Although equipped with cutting-edge tools to redefine medical practices, they started with no digital footprint to connect with providers and patients.
Their goal: Establish a trusted brand authority from scratch, translate complex AI concepts into accessible content, and drive rapid community growth across multiple platforms.
The Challenge
Omidnetcare faced significant hurdles in launching a new medical tech brand:
Zero digital footprint with no existing audience or brand recognition to leverage
Complex product offering (AI solutions) that is difficult to translate into engaging social content
Trust barriers inherent to the healthcare industry, requiring immediate authority
Stiff competition from established digital health platforms dominating the feed
Need for rapid growth to validate the technology to stakeholders and early adopters
They needed a comprehensive launch strategy that would instantly validate their technology and build a loyal community from the ground up.
The Strategy
To drive immediate brand adoption, I executed a unified Social Media + Content Strategy designed to demystify AI technology, build trust with a skeptical audience, and trigger algorithmic growth.
1. Strategic Brand Positioning & Identity
I focused on establishing Omidnetcare as an approachable authority in digital health:
Developed the "Myth vs. Fact" Content Framework to debunk common AI misconceptions and educate the audience
Established a cohesive Visual Identity using a trust-signaling "medical green" palette across all assets
Refined the Brand Voice to balance technical accuracy with human-centric storytelling
Goal: Build immediate credibility and stop the scroll with educational hooks.
2. High-Intent PPC Campaigns
To generate fast, measurable results, I launched targeted Google and Meta ad campaigns:
Google Search Ads targeting high-intent renovation and repair keywords
Targeted Lead Generation: Deployed conversion-focused ads targeting healthcare decision-makers and tech-forward providers
Creative Testing: Continuous A/B testing of visual hooks (e.g., "Paper Records vs. AI") to lower Cost Per Lead (CPL)
Retargeting Funnels: Implemented retargeting layers to capture users who engaged with our educational organic content
Implemented advanced conversion tracking (calls, forms, quote requests)
Goal: Lower acquisition costs and bring in consistent, high-quality leads.
3. Tracking, Analysis & Optimization
To ensure long-term efficiency:
Set up advanced analytics, event tracking & custom dashboards
Performance Monitoring: Tracked metrics weekly to identify top-performing content formats and ad sets
Engagement Analysis: Used data to refine content pillars, resulting in a 6x increase in engagement
Cross-Channel Integration: Aligned organic messaging with paid ad offers to ensure a seamless user journey
Optimized campaigns monthly to increase ROI
Goal: Maximize ROI and improve lead quality over time.
The Results
Within just 90 days, the combined Organic Social + Paid strategy:
242,000+ Accounts Reached: We moved the brand from zero visibility to viral awareness, capturing a massive audience of healthcare professionals and early adopters.
6x Increase in Engagement: Weekly interactions jumped from 1,200 to 7,300+, proving that the educational "Myth vs. Fact" content resonated deeply with the target audience.
+97.4k Impressions on X (Twitter): Established immediate thought leadership in the AI space through a high-frequency, topical content cadence.
Validated Lead Pipeline: Successfully translated viral brand awareness into a steady stream of high-intent inquiries and demo requests through targeted paid campaigns.
